Logo Design Process & Stationeries

Logo Design Process & Stationeries

First thing to do is to understand the business of a client. This is followed by a research of the industry, competitors and history of the product or service category. Brainstorming, concepts and sketches finally result is development of a few designs that can be presented to the client with rationale to define each design concept. The logo designing process starts with:

Brief

Conducting a question-answer or interviewing the client provides the best design brief.

Research

Industry focused research on competitors and product category, is the next step.

Conceptualisation & Sketching

Developing the logo design concepts based on the brief and research for sketching the prospective graphics of the logo.

Design

The designing starts to digitally recreate the conceptualised sketches or graphics.

Presentation

On completion of the digital designs, the options for a logo should be ready to be presented to the client with concept rationale.