A collection of tangible media that promotes the sales & marketing of a brand is its collateral. While we deliver innovative ideas of collaterals and branding, typical collaterals include letterheads, business cards and visiting cards, digital & printed brochures, identity cards, pens, mugs, websites, vehicle branding, direct mails, exhibition stands & signage and office accessories etc.
A brand marketing collateral is more productive when it’s tangible. E-mail marketing might be perceived as spam but a design item is credible. 15 seconds is the average time spent for reading the information on a website. Consumers are spending 30% more time for reading a leaflet or brochure. Also, it reaches those who cannot keep up with the technology or access internet. So, we focus on strategic storytelling through simple designs and comprehensive content.
Key Elements of Effective Print Design