How To Create a Landing Page in WordPress?

How To Create a Landing Page in WordPress?

Somasree Adhikari

A landing page is basically a purpose-built web page which is designed with the aim of increasing sales and gain more leads. It’s exactly that page where you want your customers to land, see your content and take actions which are beneficial to you, like subscribing to your site, buying a product, commenting on something. A landing page can be described as a vigorous marketing process which serves as a tool for generating traffic and conversion.

If you use a well-designed landing page, you can build digital marketing campaigns, welcome high traffic on your website and converse the traffic into a potential customer and leads. So, do you want to create a website in WordPress? Creating a landing page in WordPress is pretty easy when you use WordPress landing page plugin. Even if you’re not a web developer, WordPress offers you the luxury of creating a landing page to boost your website traffic and sales.

Let’s talk about how you can create a landing page on WordPress step-by-step –

1. Install the Beaver Builder Plugin on your site – At first, you just need to visit the Beaver Builder website and purchase the plugin. Once it’s done, you have to download the plugin file on your machine and copy the plugin license key.

Next, install the plugin in your WordPress login and once it’s installed you have to activate it.

After that you have to visit Settings » Page Builder from the admin panel and you need to enter the plugin license keys. There you’ll notice a field for entering license keys, you just have to enter the license keys which you have copied earlier, on Beaver Builder’s site.

The plugin updates and support subscription status will become active right after that that, which means you’re done with the basic plugin configuration process.

Refresh your WordPress dashboard and after that you’ll notice a new menu named as Beaver Builder added to your dashboard menu. That’s it, you’re ready to create your first landing page.

2. Create landing page via Beaver Builder – Now that you’re done with installing the Beaver Builder plugin and configuring your settings, you are absolutely steady to create a new landing page.

Go to Pages » Add New from your WordPress Dashboard in order to create a page. You’ll get to see the normal template provided by WordPress but with a Beaver Builder option above the post editor. Give your first page a name and click on the Beaver Builder option to run the builder interface. You’ll need to change the page template from the Page Attribute section before you can click the option.

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The page will open in Beaver Builder’s page builder interface. You’ll see a blank space and page builder elements being presented to you. You’ll also see Modules, Rows and Templates options too. Now you can drag a row layout on the blank space and start editing.

You can use the templates option as it provides professional landing page design which you can use with negligible customization.

3. Customize the landing page template – It’s pretty easy to customize the landing page template as you can just do that by tweaking the elements which can be done simply by just pointing and clicking on them.

You have the liberty to change its text, style, alignment, color, layout, etc. as per your brand or product. Just like that, you can change the background color or the images used along with the template as per your brand or product standards.

You can also delete the unnecessary content blocks, rows and modules by clicking the cross icon. At the same time, you can also duplicate a content block, row or module simply by clicking the duplicate button on mouse hover.

After you’re done with all the necessary changes you can either publish it or save kit as a draft. If you want to make further changes or modifications, you can just do that anytime.

And that’s it, these are the three easy steps which you need to follow to create a perfect WordPress landing page using Beaver Builder.