How To Craft a Solid SEO Strategy For Your Business?

How To Craft a Solid SEO Strategy For Your Business?

Somasree Adhikari

A solid SEO strategy is absolutely pivotal can successfully generate organic traffic to your website and increase brand awareness. It is absolutely true that staying on top of SEO demands a ton of experiments and research. Moreover, Google’s algorithms are constantly tweaking and so it’s very crucial to stay keep your SEO strategy on point every time. If you are in Kolkata, you must get the SEO of your website done by a premier SEO agency in Kolkata, as there is a lot of science to SEO and its algorithms are constantly changing on search engines like Google.

As a leading SEO agency in Kolkata, we have listed a few steps on how to create a solid SEO strategy –

  1. Keywords matter – It is quite known that everything we search on Google revolves around keywords. Keywords research is absolutely crucial and you must do proper keyword research on what your target audience wants and not just on the basis of the content on your website. There are many websites which helps you with keyword research for your target audience. Also remember, you should use long-tail keywords instead of short-tail keywords as they are pretty less competitive.

  2. Contents matter – You must craft a kind of content which is useful to your target audience. The trick is to create something better or different. Try to craft a content which is better than what’s all over the internet or craft something topic in an interesting way.

  3. Page titles matter – Craft interesting and engaging titles for your website’s pages. It is said that if the title is not interesting enough then people won’t even read what’s next and it leads to a significant loss of potential leads. Try your best to make every page title interesting.
  4. Use keywords in webpage URL – The page URL is also very important for SEO. For example, if a page talks about business consulting services, then the URL for that page should business consulting services. Try targeting the most common and appropriate keywords.

  5. Improve the user experience – User experience matters a lot and if the UX is good then it will definitely help your website to rank better. The website must be properly developed, the website speed must be impressive. During the last few years, Google has evolved immensely and is now favouring those websites that are able to deliver quality user experience in not only personal computers but also on smartphones.

SEO is definitely no rocket science, but it definitely charges some hard and smart work. If you want your site to be properly optimized for SEO, you must hire an SEO agency. If you are looking out for an SEO agency in Kolkata, our SEO team at PromotEdge would serve you with some fine SEO services which will definitely boost your organic traffic and sales.