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Consumer google+ to shut down after failing to disclose user data leak

PromotEdge

Google announced it is shutting down the consumer version of its online social network after fixing a bug exposing private data in as many as 500,000 accounts. Google discovered a skeleton in its own closet: a bug in the API for Google+ had been allowing third-party app developers to access the data not just of […]

Cpg shoppers are becoming multi brand consumers

PromotEdge

With the presence of a multitude of brands the shoppers of consumer packaged goods are defying the term ‘Brand Loyalty’. The consumers and marketers are well aware of the fact that meaning of brand loyalty has changed. In a market flooded with brands, how does a shopper decide which brand to buy? To find an […]

Display and Search Advertising: What are the strategies to expand your audience across channels?

Somasree Adhikari

Digital advertising in this generation has a myriad range of tools to offer which will help you reach and engage the right audiences through display and search advertising. The use of channels or tools may change but every business has only one objective behind any digital marketing activities, which is to grow their business online […]

Four Powerful Tools To Optimize Your Social Media Conversions

PromotEdge

Social media is undoubtedly one of the strongest platforms for branding. Though, at the same time, it is important to understand that it is a real challenge to turn your users into potential leads and customers. To achieve that, one must be using the right tools which in turn will optimize the social media conversions. […]

How To Craft a Solid SEO Strategy For Your Business?

Somasree Adhikari

A solid SEO strategy is absolutely pivotal can successfully generate organic traffic to your website and increase brand awareness. It is absolutely true that staying on top of SEO demands a ton of experiments and research. Moreover, Google’s algorithms are constantly tweaking and so it’s very crucial to stay keep your SEO strategy on point [&he

How To Create a Landing Page in WordPress?

Somasree Adhikari

A landing page is basically a purpose-built web page which is designed with the aim of increasing sales and gain more leads. It’s exactly that page where you want your customers to land, see your content and take actions which are beneficial to you, like subscribing to your site, buying a product, commenting on something. […]

How Web Page Loading Speed Affects Your Site Performance? And Know How to Resolve This Issue?

Somasree Adhikari

Do you like slow websites? Of course, no. Nobody does. Many of your customers will stop visiting or shopping at your website if your website is slow. Your website images, videos and written content must load quickly so as to achieve marketing success. There is no denying in the fact that slow websites harm your […]

Internet will be disrupted for users as key domain servers undergo routine maintenance

PromotEdge

Internet users across the globe may experience widespread network failures as the key domain servers are slated to undergo routine maintenance over the next 48 hours.   The report from the Russian news organization claims that Internet Corporation for Assigned Names and Numbers (ICANN) is preparing for maintenance work of domain servers and re

What To Consider While Selecting The Marketing Channel?

Somasree Adhikari

Digital marketing is literally expanding like anything in this generation with diverse and advanced techniques and strategies. Every business knows that they need to include digital marketing as a part of their business plan but are really confused about where to start from and what is involved in the process. Honestly, all types of digital [&helli

Why Keyword Research Is The Most Important Part of Digital Marketing?

Somasree Adhikari

You have to realize this as a fact that if your site holds a high rank for specific keywords but still when you’re not able to witness the expected results, you’re not really targeting “good” keywords. One of the main differences between a website which achieves a lot of traffic and organic searches and the […]